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An Iconic Symbol

The Hollywood Sign is an iconic symbol of the entertainment industry; it embodies glamour, fame, and fortune and is a vital economic engine for our community. Its global recognition attracts close to 50 million visitors annually, stimulating local businesses and creating job opportunities. Just as the Statue of Liberty and the Eiffel Tower are pinnacles to New York and Paris, the same is true for the nine letters staggered atop Mount Lee. This year we honor the Hollywood Sign’s 100th anniversary, the economic impact it helped create for the Hollywood community, and the global legacy of creativity and innovation it helped inspire.

A celebration of culture

The Hollywood Walk of Fame is an internationally-recognized Hollywood icon. With about 24 induction ceremonies annually broadcast around the world, the constant reinforcement provided to the public has made the Walk of Fame a top visitor attraction. The Hollywood Walk of Fame is undoubtedly one of the most successful marketing ideas ever produced. Unfortunately, there is a lot of inaccurate information circulating about the history of the Walk. We present this brief history to set the record straight.

The man credited with the idea for creating a Walk of Fame, was E. M. Stuart, who served in 1953 as the volunteer president of the Hollywood Chamber of Commerce. In that year, according to a Chamber press release he proposed the Walk as a means to “maintain the glory of a community whose name means glamour and excitement in the four corners of the world.” He appointed a committee to begin fleshing out the idea and the architectural firm of Periera and Luckman was employed to develop some specific proposals. Where the original idea came from is not certain; however, the ceiling of the dining room of the historic Hollywood Hotel once had stars painted on the ceiling with the names of celebrities and that may have been a precursor of the idea to place stars in the sidewalks.

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